Sony is bringing technology from its popular Bravia OLED television range to the small screen for the first time with the launch of its new Xperia smartphone. The Xperia XZ3 boasts a six-inch display the Japanese technology firm says can display'more vibrant colours' and higher quality images by leveraging the award-winning OLED technology found in the high-end Bravia TV line. The new handset is able to upscale content on the screen to high dynamic range (HDR), which can improve resolution as well as the range of colours seen on-screen. Sony unveiled the new smartphone during its annual press conference at the IFA technology tradeshow in Berlin, which runs from August 31 to September 5. The Xperia XZ3 will go on sale October 5 for £699 ($900), with pre-orders for the next-generation handset available from tomorrow, August 31.